Offering endless beaches and endless summers, Jeffreys bay is designed for the ordinary, unhurried, unworried, sun-seeking, fun loving person.

Locals reckon that Jeffreys bay was known as the place of dreaming, and it’s easy to see why. With miles of seemingly endless ivory sand, littered with the largest variety of shells washed up by the tide, and some of the best bathing beaches - it’s a special place for any beach bum. Jeffreys bay or J-bay as it is affectionately known, is sandwiched between the scenic garden route and sunshine coast – so called as this region has more sunshine hours than any other.

Our gloriously temperate climate has a mere 5 degree midday difference between summer and winter, with a summer maximum average temp of 27 degs and minimum average temp of 19 degs. The summers are warm with a very temperate humidity level. Winters are mild and pleasant, and it is significant that water sports are practised year-round.

Our bay is the meeting point where the warm Indian Ccean current mingles with the waters of the cold Atlantic, creating unique conditions for an incredible diversity of marine life. Dolphins are an almost daily sighting with the southern right whale coming to clave between July and September putting on a show with their courtship rituals.

J-bay is home to the perfect wave! With its unique combination of beautiful beaches, endless summers, abundant shells, white gold (calamari) and relaxed lifestyle, its no wonder this town has become world famous.

Another International attraction is the Billabong Surfing Festival in July each year when surfers from all over the world come to enjoy these flawless formations of rolling surf.

The safe beaches are perfect for bathing and all water sports, making it a popular weekend getaway and holiday destination.

The Jeffrey's Bay Shell Museum houses an impressive and beautiful collection of local shells gathered on the beaches of Jeffrey's Bay, as well as shells from other countries. Visitors are welcome to collect shells which are varied and plentiful.

What would J'Bay be without some sort of acknowledgement to surfing and to all the surfers that have graced its waves over time? The Surf Museum is an epic way to discover where, when and how surfing started, and to understand where this little seaside town fits into the whole culture.

Between May and August each year, the low pressure systems that move across the cape, generate a swell that rolls around the headland of cape St Francis and into Jeffreys Bay, creating what has been described as the best right hand break in the world.

There are a number of small nature reserves in the area, such as the Kabeljous Estuary and Nature Reserve, which is a walk-about reserve with a safe beach for swimming and excellent fishing opportunities as well as bird watching and small animals.

The Noorsekloof Nature Reserve is a 28.7 hectare reserve stretching up to Wavecrest, small buck and many birds can be seen along the 3 km trail running alongside the stream.

Then there is the Seekoei River Nature Reserve which is on the Seekoei River estuary. It is a bird watchers paradise, as the hide overlooks the Seekoei River where there is an abundance of water fowl.